However, it requires a robust infrastructure to handle order volumes and manage returns effectively. Positive reviews and ratings not only build trust with new customers but also improve your overall visibility in Walmart’s search results. Properly categorizing products ensures that they appear in relevant searches. Make sure your products are listed under the correct categories and that all attribute fields are completed accurately.
- When you sell on Walmart Marketplace, you’ll get access to millions of customers.
- Follow these steps to set up your account, list your products, and start reaching millions of Walmart customers.
- This cost-per-click (CPC) advertising service boosts your products in the search results, so you potentially make more sales.
- Including videos can further enhance customer engagement by demonstrating the product in use, which can significantly increase conversion rates.
Stock-out is a common problem among sellers who do not track inventory levels. Ignoring this important aspect of eCommerce business operations can hurt your income. According to research by Harvard Business Review, retailers can lose nearly half of intended purchases when customers are faced with stock-outs. Did you know that multichannel retailing brings billions of dollars to sellers every day? Retailing has been steadily developing for many years but the real revolution happened with the advent of the internet. Online stores allowed for customers to shop from anywhere in the world without leaving the comfort of their own home.
This means shipping their item quickly and handling returns smoothly if needed. With LitCommerce, you can quickly and easily move all your products from your website to Walmart Marketplace. Use Zentail’s AI-powered tools to automatically format your product data and avoid listing errors, overselling and other costly issues on Walmart Marketplace. This program is currently offered to sellers who can meet strict standards or are working with Walmart’s official fulfillment partner, Deliverr. One of the most important criteria for ranking—if not the most important criteria—is your shipping speed.
❌ Poor customer service
The Marketplace is their third-party ecommerce platform where approved sellers (like you) can list and sell their products alongside Walmart’s offerings. Instead of Walmart buying your products directly from you and reselling them, you sell directly to Walmart customers usingWalmart.com as your storefront. Today, Walmart Marketplace hosts over 150,000 active sellers across more than 35 product categories, from fashion and home goods to electronics and specialty items. Knowing how to sell on Walmart online store is a great way to grow your business. To help you succeed, Walmart offers tools to improve fulfillment, boost product visibility, and protect your brand.
A well-crafted seller profile builds trust with potential customers and enhances your brand’s credibility on the platform, easing the Walmart Marketplace application process. Walmart is one of the fastest-growing ecommerce platforms today, which means it reaches millions of active shoppers every day. Leveraging this vast audience means your products can gain significant visibility without having to invest heavily in advertising to reach a similar number of consumers.
This means you pay whatever amount you bid when you won the auction—even if it’s 10x more than the next highest bidder. Walmart may have dropped its slogan “Always Low Prices,” but competitive prices are still (and will always be) part of the Walmart brand. Walmart’s “trust and safety” review process can take several weeks as the company performs various checks. Get a quick Spark Shipping demo now to see how eCommerce automation can streamline your business and increase your sales.
To bulk upload items:
According to Semrush, this marketplace attracts over 425.7 million unique visits to Walmart.com in Feb 2025. With categories ranging from clothing to electronics, Walmart Marketplace is a powerful sales channel for both small and large sellers around the world. It’s important to know that Walmart works on a first-come-first-served basis. Walmart’s algorithm selects a Primary Content Provider (PCP) (which, again, is usually the first seller to list) and serves their content even if you’re winning the buy box.
Selling on Walmart is similar to selling on the other top online marketplaces; it has specific requirements in the application process. In this article, we’ll give you a complete guide on how to start selling on Walmart and the best practices for success on this online selling platform. If you want to avoid having your seller account restricted or removed, avoid listing prohibited or restricted products. Familiarize yourself with Walmart’s policies on restricted items before you create any product listings. Now that you are ready to sell products on the Walmart Marketplace, you need to add your first items and test the ordering system.
What products are best to sell on Walmart Marketplace?
- Like any other marketplace today, Walmart also offers various ads options.
- Moreover, some product types, like fragrances or luxury items, need approval before you can sell them.
- To ensure it resonates well with search algorithms, focus on including relevant keywords that accurately describe your product while remaining concise.
- Invest time in optimizing your listings to ensure they meet Walmart’s standards.
For every sale, Walmart just charges a 6-20% referral fee depending on your product category. The platform determines which products earn the sponsored slot based partially on Walmart Marketplace reviews, pricing, and quality customer service. It analyzes each listing and assigns it a Listing Quality Score on a scale of zero to 99.
Start Selling on Walmart Marketplace Now!
Sponsored ads allow your products to appear prominently in search results and category pages. Once your business credentials are in order, the next step is to apply for a Walmart Marketplace account. The application process involves submitting your business information, including the business name, tax ID, business details, and product categories you plan to offer. Walmart’s search algorithm is designed to prioritize organic listings based on relevance and quality. This means that if you optimize your product listings effectively, your products are more likely to appear in top search results.
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You should implement inventory management systems like Spark Shipping to keep track of stock levels and reorder timely. Ask people to leave a review on the product page or enroll in Walmart’s Review Accelerator Program. It’s hard to gather customer reviews, but this is an important ranking factor for Walmart SEO. Use bullet points to highlight your product benefits, listing at least three to five reasons your product is the best. The dashboard will also offer advice on how to improve your Quality Score. Again, this is great because you don’t have to guess what Walmart wants.
A report from Statista shows that Walmart is a great place for online sellers. More shoppers also buy online, with eCommerce now making up 18% of total sales. Buyers are usually protected from any restocking or return shipping fees. Sellers will have to go through FedEx, UPS or Walmart’s Returns Shipping Service (RSS), which offers lower shipping rates, to handle marketplace returns. Refunds will be issued once packages get scanned by the shipping carrier or Walmart stores. An outstanding customer experience is one of the expectations Walmart has for its sellers and this includes offering prompt, reliable and preferably free shipping.
First, you need to meet Walmart’s strict requirements to apply as a Marketplace seller. Walmart wants more third-party sellers on the platform, but it’s still selective about who it works with. Finally, the platform provides you with detailed performance metrics and analytics to help you optimize sales strategies and pricing. Walmart’s free repricing tool lacks all of the essential features that third-party repricers provide, including features that ensure you’re actually making a profit. Manual pricing adjustments can quickly become overwhelming and lead to missed opportunities.
Walmart Marketplace presents a powerful opportunity for ambitious sellers. This exclusive platform reaches over 152 million monthly visitors, while maintaining selective entry standards that reduce competition. Success demands attention to detail — optimize your listings with compelling descriptions, high-quality images, and strategic keywords. The Pro Seller badge can dramatically boost visibility, while shipping programs like TwoDay delivery increase conversion rates by up to 50%.
Walmart’s Returns Shipping Service (RSS) provides access to discounted rates and lowers customer service and return processing fees. Approved sellers send their inventory to a WFS fulfillment center, where products are securely stored and prepared for shipping when orders are placed. This centralized approach simplifies order, inventory, and fulfillment management, allowing you to oversee operations from a single dashboard. By connecting your online store with Walmart, you gain access to millions of shoppers, expanding your market reach significantly.